Your partnership will thrive when it is supported by members of the broader community — so reaching out with education and information is an essential activity. Your leadership, staff, volunteers, members of your board of directors, donors, and volunteers are all vital links to your community. They can help you open new doors with your community to support your international partnership.
Rather than focusing on reaching the community at large, however, you may want to identify specific targeted audiences within the community to focus on for outreach, communication, and fundraising activities. This is a more focused, and less overwhelming approach with a greater likelihood of success.
To get the attention of specific targeted audiences, consider creating a communication plan to reach stakeholders who are likely to be interested in supporting your efforts. (Download a Communications Plan Template.)
The communication plan may include the following details for each targeted audience:
Key messages or calls to action that:
- Describe the issue
- Motivate people to get involved
- Connect with your target audience
- Stories that highlight key points of your message
- Modes and/or venues for best delivering the message
- Materials needed to deliver your message
- Messengers who are best-suited to deliver your message
- Time-frame in which the message needs to be delivered.
Here are some specific ideas about how to reach out to your community:
Contact the press with news and updates about the partnership. Media outreach begins when the partnership is first formed; this is an ideal time to issue a press release on the new relationship and its goals. You can also do targeted media outreach whenever there is a partnership-focused event (such as when staff from your partner organization visits your community).
Inform the community by reaching out at others’ events. You can share information about your partnership by staffing a booth at community events such as the county fair. Community groups that might be interested in learning more about the partnership include faith-based communities, health care providers, and civic groups (i.e., Rotary Club, AIDS service organizations, etc.). A presentation that includes stories, photographs, and/or video from your partner organization will be interesting and compelling to these audiences. As noted, Global Partners in Care can also provide your organization with educational and public relations materials to be used for exhibits and other displays.
Be inclusive! Think about what community groups and individuals might be interested in the partnership, and want to support its efforts. Ask committee members and hospice leadership for their ideas and suggestions about community individuals and organizations to reach out to. Engage these potential community allies by inviting them to attend your steering committee meetings, offer to make a presentation to them about the work, or ask them to become “affiliate organizations” and support partnership efforts.
Collaborate with other U. S. Partners. See the Partner Directory to find out what other partnerships exist in your state and/or region. Connect with these organizations to share information and best practices.
- Use Social Media. Social media is a great way to maintain your presence online without filling your supporters’ inbox with mass e-mails. Facebook, in particular, has been successful in generating interest and organizing events for many of our member organizations and partners. Update your Facebook page regularly with current events and information about your (and your partner hospice’s accomplishments); this keeps your organization active on news feeds. You can “friend” other organizations with which you have connections, ask supporters to “like” your page, and add relevant links to your organization’s page “favorites.” (See Step 9: Track and Celebrate Your Success for additional tips.)
If you have any questions, please contact our office at email@example.com.